I hope you are enjoying the Holidays... 'Tis the season!
We were crazy busy over here and couldn't take more orders since early December, but now we are ready to re-open the books. However, before launching or promoting products I thought it was time to refresh the visuals of our website and e-store.
Although I would love to take my own pro pictures (I even got a camera a while ago), my forever obstacle is finding good natural lighting at home. No matter how sunny the day is, I feel that the photos I take indoors are not bright enough. Frankly, there is a high probability that the real problem is the photographer instead of the lighting - I admit I definitely need to improve my techniques!
So what does my lack of photography skills have to do with the design tips I'll be sharing with you today? Being a bad photographer forced me to learn how to make my product photos look better through alternative methods. And hey, I must say I'm pretty happy with the results plus I didn't have to spend a dime (so far).
After many frustrated attempts to take jaw-dropping product photos, here is what I discovered: there are many graphic design websites out there that offer beautiful product mockup graphics. These are prototypes that will help customers envision what your product will look like in real life.
In my case, stylish images of blank stationery sets and art frames are so very useful. A couple of my favorite places to look for these sort of assets are Design Cuts (tons of freebies) and Creative Market (six weekly free goods plus lots of reasonably-priced resources). Mockups might not be as good as a real photo of your product, but good templates can make your art look beautiful. Many of them are available in JPEG format, so advanced software like Photoshop isn't always needed (if only you knew how many mockups I created using Power Point!).
Long story short: No photography skills to display nice and crisp images of your products? Download a few cool product mockup graphics and play around with them. But, hey, don't give up on letting your inner photographer shine!